अमूर्त

Product Aspect Ranking Techniques: A Survey

Rutuja Tikait, Ranjana Badre, Mayura Kinikar

A product may have hundred of aspects. Some of the product aspects are more important than the others and have strong influence on the eventual consumer’s decision making as well as firm’s product development strategies. Identification of important product aspects become necessary as both consumers and firms are benefited by this. Consumers can easily make purchasing decision by paying attention to the important aspects as well as firms can focus on improving the quality of these aspects and thus enhance product reputation efficiently. This paper provides the description of various techniques for product aspect identification and classification.